Hola — I'm Alba Ferrer, a brand and visual identity designer working from a small studio in the Ruzafa quarter of València. For the last eight years I've built identities for wineries, restaurants, publishers and the odd museum — always one project at a time.
I came up through print, and it shows. I care about paper, ink and type the way my clients care about harvests and menus. Screens matter too — but I want you to end up with a brand you can hold.
— Alba
- Based in València, Spain
- Working since 2018
- Focus Food, wine & culture
- Currently Booking late 2026
How we'll work together
The same steady rhythm every time — no surprises, no black box.
Week 1
Listen
We start at a table, not a moodboard. I want the story, the constraints and what keeps you up at night. Then I write it all down and we agree on it.
Weeks 2–3
Wander
Research, references and a few dead ends on purpose. I sketch on paper and set type by hand until the direction announces itself.
Weeks 4–6
Build
One direction, argued properly. Mark, type, colour and the system that holds them — tested on the things you'll actually print.
Weeks 7–8
Hand over
Files, guidelines and a working session with your team or your printer. I stay close for the first months — small questions are free.
Eight years, counted honestly
Not a big studio. That's rather the point.
The studio opened in spring 2018
Most of them still in use
A cellar's worth, and counting
How it stays personal
Good identity isn't decoration. It's the shortest honest sentence about who you are — set in the right type, printed on the right paper.