Clos Miravent

A third-generation cellar outside Requena. A new mark, blind-embossed labels and a range system their small local press can actually print.

Identity

Project miravent

The brief

Empar and her brothers made better wine every year, wearing labels a cousin drew in the nineties. They didn't want a rebrand so much as a face that finally matched the fruit — and it had to run on the small offset press two villages over.

What we made

  • A wordmark drawn from the lettering on the cellar's 1954 door lintel
  • Blind-embossed cream labels — texture instead of ink, orange wax for the reserve
  • A range system the press can print in two passes, no foils, no excuses

The labels won a regional packaging prize the same autumn, which pleased everyone except Empar, who maintains the wine did the winning.