Fil & Fibra

A weaving workshop's first identity. One arc, one orange, printed by hand on everything from totes to swing tags.

Identity

Project fibra

The brief

Two weavers, one loom, a first collection ready for shops — and nothing to put a name on. The identity had to be printable by hand, in the workshop, on fabric, paper and whatever comes next.

What we made

  • A single arc mark — the curve of thread leaving the shuttle — drawn to survive rough screen printing
  • One colour: the burnt orange already living in their wool baskets
  • Screens, swing tags and a print afternoon where I mostly stayed out of the way

The first tote run misregistered slightly and sold out first. We kept the wobble in the spec.