Art direction
The brief
A gallery with three rooms, no marketing budget and a director with excellent taste and strong opinions. The posters had to work pasted to a wall by the port, half-covered by next week's concert bills.
What we made
- A poster grammar rather than a template: three geometric gestures, recombined per show
- Two inks per season — burnt orange and a warm grey — so the print bill stays kind
- A hanging system of binder clips and pins the gallery can reuse forever
The director's verdict — 'they don't embarrass the art' — remains the best review I've had.